That’s good news if you’re a fan of the fast food chain, but there’s more. According to a press release, Taco Bell has succeeded in forcing rival chain Taco John to abandon its federal trademark on the tagline “Taco Tuesday,” prompting Taco Bell U.S. CMO, Taylor Montgomery to declare with mock bravado:
Taco Tuesday belongs to all who make, sell, eat and celebrate tacos, and this Free-For-All will not only thank taco fans who supported the cause, but will also spotlight local restaurants and vendors who can now embrace Taco Tuesdays without fear of legal action.
When tacos win, we all win. We all win when Taco John’s decides to release its trademark registration, we all win when taco vendors everywhere are free to join the movement, and we all win when taco fans can freely celebrate and support Taco Tuesdays at Taco Bell or anywhere else.
The upshot, however, is that on Sept. 12, Taco Bell will be opening a $5 million dollar “taco tab” to “cover a portion of taco fans’ orders from any participating vendor selling Mexican cuisine.”
As for the “free Doritos Locos” offer, taco lovers can enjoy one freebie while supplies last.