No Time for a Nutritional Breakfast of Coffee and Donuts? You Need a ‘Boost’

Image: AJEL / Pixabay

Do you start your day with coffee and a donut? If so, you are hardly alone. Consider that a $1.4 billion fast food chain is named after the all-American practice of dunking donuts in coffee before eating them.

And even the sacred breakfast combo of coffee and donuts is undergoing an overhaul. A report by NPD Group, a market research company, finds that the number of Americans who “energize at sunrise” on coffee sans donut is on the rise.

Luckily, snack cake maker Hostess, mindful of all that lost nutrition in the American diet, has come out with a product that gives the consumer all the sugar and fat of a donut plus the caffeine jolt from the coffee. Say hello to Boost Jumbo Donettes, which are three times the size of an average mini Donette and pumped full of caffeine, which is sourced from coffee bean extract.  Each doughnut contains 50 to 70 milligrams of the stimulant — the same amount you’d find in a cup of coffee.

Christopher Balach, general manager of Hostess Brands, LLC, said in a statement:

For adults who are increasingly looking for alternative sources of caffeine, our new Hostess Boost Jumbo Donettes offer a tasty, energy-boosting, grab-and-go way to jumpstart the day.

In case you thought Hostess wasn’t keeping up with the times, the Boost Jumbo Donettes come in two flavors popular among consumers who buy their morning joe at specialty coffee outlets: “The Chocolate Mocha combines the decadent flavors of chocolate and espresso coffee while the Caramel Macchiato variety combines creamy caramel and espresso coffee flavors that perfectly blend for a smooth and rich taste.”

The product is expected to go on sale this month.

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