Starting the day with coffee and donuts is one thing, but Dunkin’ Donuts has taken breakfast in a whole new direction. The chain has partnered with cereal maker Post to reimagine two of its popular specialty coffee brews — Caramel Macchiato and Mocha Latte — as breakfast cereals.
A press release put out by Dunkin’ quotes Josh Jans, Brand Manager of Cereal Partnerships at Post Consumer Brands, as saying, “Coffee and cereal are the ultimate breakfast go-tos, ranking as the top two most consumed items to help people start their day. Dunkin’ coffee is a daily ritual for Americans, and we’re excited to be partnering with them to indulge their fans’ coffee cravings. Getting the flavor right on our new cereals was a top priority, and we think we’ve nailed the rich, smooth and creamy taste.”
Brian Gilbert, Vice President of Retail Business Development at Dunkin,’ is quoted as adding:
We love delighting customers with surprising new ways to enjoy the great taste of Dunkin’. For our fans who already start their days with Dunkin’, this gives them another way to experience their favorite flavors. The Post Cereals team has done an excellent job of paying homage to the Caramel Macchiato and Mocha Latte with these new cereals. We can’t wait to see how customers enjoy them.
Neither can we.
The Post and Dunkn’ merger, while novel, is not the first attempt to fuse coffee and donuts into a new taste treat. That distinction belongs to Klondike, which as we reported in January, had developed a line of “donuts” concocted from coffee ice cream.
See also…
Wakeup Call: Klondike’s Coffee ‘Donuts’
