In an article last November, I mentioned in passing the “burger wars,” a period in the 1970s when fast food chains competing for a larger share of the burgeoning burger market slashed their prices ever lower in true brinksmanship fashion.
Now the recent effort to by IHOP to garner some free publicity for its new line of burgers has led the big boys of burgerdom to have a little fun at IHOP’s expense. Burger King was first up, going so far as to actually change its name and Facebook page to Pancake King. It’s not misrepresentation since the chain does sell pancakes on its breakfast menu.
Other vendors went full troll on IHOP. Wendy’s tweeted out:
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?
Like that, but our cheeseburgers are still better.
— Wendy's (@Wendys) June 11, 2018
Others promptly chimed in:
????: Grandpa, do you remember the Great Burger Wars?
????: lol no I was chillin drinkin milkshakes and trying to make sense of Westworld
— Denny's (@DennysDiner) June 11, 2018
Even though we serve delicious burgers… we know our roots.
— Waffle House (@WaffleHouse) June 11, 2018
We are excited to announce that we will be switching our name to Pancake Castle.
— White Castle (@WhiteCastle) June 11, 2018
If there’s a lesson to be learned it’s that nothing in life is free — and especially PR.