The Rolling Stones Latest Release Is a Rum

Image: Crossfire Hurricane Rum

If you’re a fan of the Rolling Stones, you are probably aware that a 2012 documentary film about the band was titled “Crossfire Hurricane” — a phrase taken from the opening line of their 1968 hit song “Jumpin’ Jack Flash.” Now the Stones have lent the phrase to another new release, but this time the product in question is in the alcohol space.

More precisely, Crossfire Hurricane is a rum, which seems logical enough considering that members of the band are devotees of the Caribbean. According to an article in, appropriately enough, “Rolling Stone,” the region’s “boisterous energy and music took hold of the group over the decades” and that Mick Jagger and Keith Richards “often locate themselves on the islands when the band is off the road.”

The rum is a premium blend of rums from Jamaica, Barbados, and the Dominican Republic and is aged for five years in charred oak barrels. The tasting notes indicate that the spirit carries suggestions of caramelized banana, tropical fruit, and wood, with a sweet but subtle finish.

The rum may be purchased where it sells for $37.