You read that right. Two of the nation’s most popular foods — mac and cheese and ice cream — have been hybridized into a single dish, and free scoops of it will be available to New Yorkers tomorrow, July 14, which is National Mac and Cheese Day.
An ice cream truck stationed in Union Square starting at 11 a.m. will be dispensing the samples on a first-come, first-served basis while supplies last. (The offer ends at 6 p.m., but no doubt the freebies will have disappeared long before that.)
The publicity event is to signal the birth of the new product, which is a joint venture between Kraft and Van Leeuwen, the popular Brooklyn-based outfit. If you miss out on the free scoop, you will still be able to buy the ice cream online for a limited time and Van Leeuwen stores across the country. It will sell for $12 a pint. (If that seems like a lot, just remind yourself that you’re getting lunch and dinner in a single meal.)