Et tu, Domino’s? Anyone who has considered dining out in and Times Square on New Year’s Eve knows, restaurants tend to jack up their prices. As AppleEats noted in a 2017 New Year’s Eve roundup, Buca di Beppo, an ordinarily moderately priced family-style Italian restaurant at Broadway and 45th, was asking a minimum of $369 a head for the privilege of watching the ball drop.
But Domino’s? As the New York Post observed on Dec.31:
An enterprising Midtown Domino’s pizza restaurant is cashing in on the Times Square ball drop — hawking pies to ravenous New Year’s Eve revelers and flipping them for a serious profit.
“I have a lot of orders. I’m very busy,” delivery guy Ratan Banik told The Post while juggling a large stack of pizzas on Tuesday afternoon, speculating he’d sold about 25 pies.
The man was hawking pepperoni, ham and cheese pizzas for $30 — more than double what a regular $14.49 large cheese pie costs at Domino’s — and was still run off his feet.
This year wasn’t particularly cold as New Year’s Eves in New York go, but the captive clientele waiting all day in the cordoned-off area still deserved better than a 100% markup on their dinner.
Apparently, the Domino’s in question has been taking advantage of hungry revelers for the last 15 years.
I know some of my colleagues here say that the arrangement is a simple matter of supply and demand, but I say a pox on Domino’s.