Do you remember playing Candy Land as a small child? Maybe you played it with your own children. The game, which was invented in 1948 by a retired schoolteacher, still sells about a million copies a year.
This year, for a limited time, an alternative to the classic game board is being offered by Hasbro in partnership with cheesemaker Babybel. The name of the updated version? Babybel Goodness Land. In this version of the game, players make their way around a meandering game board that looks like the original except that the attractions featured along the way now have names like Field of Flavors and Irresisti-bel Island.
The update was conceived of by Busy Philipps, an actress, author, and mother of two, who is teaming up with Babybel to support Baby2Baby, a non-profit dedicated to providing young children in need with diapers, clothing, and more.
Melanie Nemoy, Brand Director at Babybel, explains, “Candy Land and Babybel are both staples of childhood for so many parents, and we’re thrilled to bring the two together for a snack time game the whole family is sure to love with Babybel Goodness Land.”
To win a copy of Babybel Goodness Land, you need to sign up at this page. Submissions are open until Oct. 4.