A Product Whose Time Hasn’t Come? Doritos for ‘Ladies’

Ladies, don’t you just hate the conspicuously audible crunch that results when you bite into a Dorito? How unladylike! Or what about the unsightly orange dust that cakes up on your fingertips, especially right after you’ve been to the nail salon?

Then there’s the problem of what to do with that large chip bag after you’ve finished stuffing your face. Even if you’ve polished off half the chips, the bag is still too bulky to fit comfortably in your handbag.

If these problems have long plagued you, you’ll be delighted to know that help has arrived. PepsiCo, that conglomerate that owns Frito Lay, has devised the Dorito for the “fairer sex.”

In an interview with Time magazine, the company’s president, Indra Nooyi, revealed that they have come up with a “low-crunch” chip with the same “taste [sic: flavor] profile”  that won’t stick to your fingers. After all, women, Nooyi explains, “don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”

So far, the reaction from the Twitterverse has been pretty negative:

What’s your take, ladies?