How much do you love wings? Enough to smear them on your lips? That is effectively what consumers who buy into the collab between Burt’s Bees and Hidden Valley Ranch will be doing.
The limited edition of the popular lip balm — which purportedly captures the combined flavors of Hidden Valley Ranch dressing, buffalo sauce, and raw celery and carrot — went on sale yesterday. While supplies last, you can buy a four-pack of the product at the Burt’s Bees website for $11.99.
If the mashup sounds like something that started as an April Fools gag, that may be because it did. This mock-up of an ad for the product appeared on Instagram on Apr. 1:
The rest as they say is hysteria.
CC Ciafone, Marketing Director at Hidden Valley Ranch, is quoted in a news release as explaining the rationale behind the collaboration:
We are officially in wing eating season, which feels right at home for Hidden Valley Ranch. … As we inch closer to the biggest wing consumption day of the year, we are looking forward to teaming up with Burt’s Bees for this never-been-done-before collab — and our first foray into the beauty category!
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