If the pandemic had a silver lining, it was in the number of home cooks who discovered their inner chef. As evidence, consider the rise in the sale of home meal kits, which grew by 18.7% between 2019 and 2020.
Another lesson learned as more home cooks honed their skills was that not all meal kits are created equal when it comes to price. Blue Apron, a leader in this market, sets the consumer back $8.49 a dinner, Home Chef half a dollar more. One less well known competitor in this space, Sunbasket, charges a whopping $11.49 a meal.
And then there is EveryPlate, where meals will cost you $4.49. As added inducement to try out the service, your first order is priced at $1.49 per serving.
How does the company manage to keep prices low? On their FAQ page, they maintain that continuous adjustments to packaging and menu options help them pass the savings onto the customer.
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