How Much Would You Be Willing to Pay for a Bottle of Water? (Do I Hear $200?)

Image: AppleEats Staff viz Berg

No? How about $37? Both amounts can be found on Amazon, and if both strike you as a tad pricey, be aware that this is no ordinary water.

The product, sold under the Berg label, purports to be the purest water ever sold. Unlike your average spring water, which is culled from artesian wells, Berg water is harvested from icebergs (not to be confused with water from glaciers, which can still contain impurities). The water in each bottle is said to have started its journey to you, the end user, over 15,000 years ago in the ancient glaciers of western Greenland. “It has been safely stored in the ice cap, protected by the ocean and the hazardous conditions of the arctic weather. … It is an all-natural, truly virginal water with no traces of minerals.”

Berg freely concedes that there are other perhaps less expensive bottled waters that have a low TDS (total dissolved solids). Berg, however, claims to have a TDS under 10 parts per million, making it one of the lowest in the market.

But why is it so expensive? Because it is harvested mostly done by hand in small  batches so that the impact to the environment is almost non-existent.

So is it worth it? That’s a personal decision you’ll have to make yourself, though I feel pretty strongly that if you’re going to drop a couple hundred dollars on a bottle of water, you should also invest in a crystal water bottle by ARK to store it in. The price? $1,100.

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