Image: HOOCH

If you’re looking for something novel this year for those people on your holiday shopping list who enjoy the occasional tipple, there’s now an app for that. Its name is HOOCH (all caps), and it bills itself as the first-ever subscription drink app.

Armed with a HOOCH membership, your gift recipient (or you — let’s be honest!) will receive a free drink daily, at 450-plus top bars and restaurants in cities around the world, New York included, of course. Members also word of top venues, premium cocktail and drink options, and invite-only events and experiences

The fee is $9.99 a month. A yearly membership is $99, which when given as a a gift is discounted to $89.99.

So if you’d like to drive a friend or relative to drink this holiday season, HOOCH might be the perfect gift idea. Gift card purchases may be made here.