Ben & Jerry’s Has Gone to the Dogs — Literally

Doggie Desserts (Image: Ben & Jerry's)

Premium ice cream maker Ben & Jerry’s has broadened its horizons. The Vermont-based company, which has long been an industry leader in the frozen confection market, has launched a line of non-dairy frozen treats for your pooch. Called “Doggie Desserts” the ice cream-like concoctions currently come in two flavors named after employees’ own dogs. “Pontch’s Mix” is a frozen peanut butter confection made crunchy with pretzel swirls. “Rosie’s Batch” is pumpkin flavored and dotted with mini cookies. Both flavors begin with a base of sunflower butter and are made using the same ingredients Ben & Jerry’s features in its non-dairy human desserts.

The introduction of the line comes at a time when pet adoption and ownership are on the rise. The explanation for the trend, as with much else these days, is the COVID pandemic. People trapped at home and especially those who are home alone seek companionship.

If you’re planning to treat your pup to some dessert, the company advises starting slowly, offering Rover a spoonful at a time.

Doggie Desserts sell for $2.99 for a 4-ounce cup and $4.99 for a pack of four.