Several years back, 57-kinds-of-condiment maker Heinz took a flyer on a product they called mayochup. Having resolved the issue of what to schmear on your burger, the condiment giant is back this summer with an answer to what to drink with it. Say hello to the HEINZ Tomato Ketchup Smoothie.
The head-turning concoction, which blends the company’s signature ketchup with assorted fruits and juices, is a joint venture between Heinz and a chain of fast-food locations that share the Smoothie King brand.
“The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes,” Kraft Heinz exec Angie Madigan is quoted as saying in a statement. “The experts at Smoothie King helped make this dream a reality, and we’re absolutely thrilled with the final smoothie we created together.”
If you would like to conduct your own taste test, Heinz Tomato Ketchup Smoothies went on sale on Aug. 6 for $5.70 at select Smoothie King locations nationwide.
See also…
Heinz’s New ‘Creamz’ Kits Permit You to Turn Your Favorite Condiments into … Ice Cream?
