Ben Cohen and Jerry Greenfield, the founders of the Ben & Jerry’s ice cream brand, are both big fans of Vermont Senator and presidential hopeful Bernie Sanders. So much so that they have briefly returned to the ice cream business, though not to their eponymous company, which they sold in 2000 for $326 million.
This time around, the partners are operating under the “Vermont’s Finest Senator” brand, and their first flavor offering, “Bernie’s Back,” consists of hot cinnamon ice cream with a very large chocolate disc on top and a stiff butter toffee backbone going down the middle.
According to the senator’s website:
The chocolate disc represents all the wealth that has risen to the top 1%. The backbone represents Bernie’s steadfast determination to un-rig our economy. And the hot cinnamon is our political revolution holding politicians’ feet to the fire to make America work for working people of all races and genders.
Whether or not you share Ben and Jerry’s enthusiasm for the candidate, the ice cream sounds a little bizarre — hot cinnamon? — and I’m puzzled by the presence of the chocolate disc on top. If it represents the 1%, are you supposed to discard it? I hope not since it sounds like the best part of the confection from a gastronomic standpoint.
While you mull over the question of whether to eat the chocolate, between now and Aug. 9, you can win a pint of the limited-edition ice cream by signing up at the Sanders web page. Be warned if you’re planning to vote for a different candidate that you will receive periodic text messages from the campaign, though the page provides instructions for opting out of the messages.