When National Ice Cream Day rolls around in mid-July each year, the Harry Potter New York flagship store can be counted on to ply its fans with cool treats.
This year on July 20 and for the week that follows, the Potter Store at 935 Broadway is pulling out all the stops with a week-long magical event filled with sweets and freebies for fans of all ages.
Attractions will include a Butterbeer Sundae Trolley where fans can decorate the Butterbeer ice cream they purchase with a host of complimentary whimsical toppings such as Mini Chocolate Frogs, Butterbeer Syrup, Jellybeans, House-Colored Sprinkles and a — NYC-specific topping — Butterbeer Cookie Crumble.
There will also be Photo Op and Brand Ambassadors on hand both in the store and nearby to capture customers’ magical moments.
