This coming Wednesday, March 8, is International Women’s Day. The day is set aside to honor the achievements of women and the advancements they have made in the battle for equality.
Last week the Canadian branch of the Hershey Company launched a novel campaign to promote the day. Capitalizing on the realization that the name “Hershey” could be spelled using the feminine pronouns her and she exclusively, the company released five limited-edition “HER for SHE” chocolate bars.
Hershey wants you to know they put their money where their mouth is. In a press release, the company notes that it has “been ranked as the World’s Top Female Friendly Company.”
Chocolate that Moves Mountains
Toblerone, the popular Swiss brand of chocolate, has announced plans to drop the iconic representation of the Matterhorn from its packaging. The reason, according to Mondelez International, the U.S. company that owns the brand, is that some of Toblerone’s production is being relocated to Slovakia. Under Swiss law, milk and dairy products labeled “made in Switzerland” need to source 100% of their raw materials from that country. “The law also covers the use of Swiss symbols, including those that indicate geographical territory.”
