Image: Cinnamon Toast Crunch

If you’re not yet convinced that the human race is losing its collective marbles, maybe a big spoonful of sugary Cinnamon Toast Crunch breakfast cereal flavored to taste like Totino Pizza Rolls will put you over the top.

What, I keep asking myself, is prompting makers of popular food brands to create these loco flights of fancy? One month it’s a limited run of Burt’s Bees lip balm that tastes like Hidden Valley Ranch salad dressing. The next it’s chicken soup-flavored licorice. (No, I just made that last one up, but don’t be surprised if some curious food product designer comes out with a line of the candy.)

Back to the pizza-flavored cereal: If you’re interested in obtaining a package — for free, no less — here’s how: Starting Tuesday, Jan. 28 at 7 p.m., 1,000 fans will be able to receive a free box of the limited-edition flavor on Cinnamon Toast Crunch’s online store, as part of a sweepstakes.