Help NY’s Oldest Chocolatier Celebrate Its 100th Birthday … Again

Ganache truffles (Image: Li-Lac Chocolates)

If you missed last week’s birthday bash at Li-Lac Chocolates’ factory in Industry City, here is a rare do-over. This coming Saturday, Oct. 21, New York’s oldest chocolatier will be hosting a grand celebration of its 100th birthday at its West Village flagship store — and once again you’re invited.

The event, which kicks off 11 a.m. and runs until 5 p.m., will feature free chocolate samplings and for the first 100 people to arrive a free ½ lb. French Assortment gift box.

Even if you miss out on the freebies, there will be deals galore. Li-Lac’s Vintage Recipe Gift Box, valued at $100, will be sold for $19.23 to the first 300 customers. 1923 pricing will also apply to five original recipe items, including almond bark, butter crunch, plain fudge, pecan chews, and mousse rolls, each of which will go for $0.25.

There will be music and entertainment as well as an in-store social media collaboration: Customers who repost a Li-Lac photo will receive a free treat at checkout.

Li-Lac Chocolates, 75 Greenwich Avenue (at 11th St.).

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Help NY’s Oldest Chocolatier Celebrate Its 100th Birthday