Kellogg's Rice Krispie Treats have a special message for specific consumers. (Image: YouTube screen grab)

Three cheers for cereal maker Kellogg’s for bringing a little light into the lives of children with visual impairments. According to ABC affiliate WSPA:

Last summer, the company launched writable wrappers, so that parents could leave feel-good messages in their children’s lunch boxes. But those messages never reached the 62,000 U.S. school children who are blind or low-vision.

So, Kelloggs announced Tuesday it was adding braille stickers and even recordable audio boxes so those with vision impairments can still feel the love from their family members.

“Rice Krispies Treats realized not every child is able to experience the written notes of encouragement on the writable wrappers. So we wanted to make these ‘Love Notes’ more accessible this back-to-school season,” Emily Minardi, assistant marketing director of Rice Krispies Treats, told USA Today.

The stickers, which are heart-shaped, were created in partnership with the National Federation of the Blind.

The story actually has a historical note attached to it that should be inspirational to the intended audience. Namely, W.K. Kellogg, founder of The Kellogg Company, was blind for the last decade of his life. He continued working full-time after losing his sight.