A Restaurant Where Patrons Pay to Get Slapped in the Face

Image: Jam Press Vid screen grab

Forgive me if I fail to see the humor in this. And please don’t lecture me about the perils of judging cultures whose customs are foreign to us. This is sick, regardless of its cultural underpinnings.

According to the New York Post, waitresses at a restaurant called Shachihoko-ya in Nagoya, Japan, will slap customers across the face, hard enough in some cases to knock them off their chair. It gets worse: Customers pay for the privilege.

The Post article includes “a hilarious video” of this act of violence. We have chosen not to run it here.

What are the origins of this sadistic and masochistic custom? The restaurant, which opened in 2012, was failing and so it implemented this “gimmick” to draw customers.

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